Venus Et Fleur Mother's Day Pop-up

Venus et Fleur, the luxury floral house known for its Eternity® Flowers, is turning downtown Manhattan into a live Mother’s Day installation, with a pop-up and citywide activation in celebration of Moms.
At the center is a takeover of beloved bakery From Lucie, where the brand brings its signature florals into an interactive setting:
A limited-edition Venus et Fleur cake, available exclusively on-site
Storefront installation with florals, scalloped fabric, and hand-drawn details
A “Dear Mom” mailbox where guests can write and send letters on the spot
Guests who write a letter at the pop-up and scan the on-site QR code will also be entered to win Venus et Fleur’s VVIP Influencer Package, a curated edit of the Maison’s most coveted pieces valued at over $4000+, including the Delft Amphora long-stem, Large Le Plein, Le Duo, Serene Wicker Mixed Florals, two Toile Minis, the Fleur Frame, Cherie Amour candle, From Lucie’s debut cookbook, and the exclusive From Lucie x Venus et Fleur cake. One winner will be announced on Mother’s Day.