Beauty of Joseon Morning Moisturizer-spf Grocery Pop-up

A Grocery-Inspired SPF Experience for Visitors!
Transforming the heart of Times Square into a playful “SPF Grocery”, the Beauty of Joseon pop-up invites visitors to explore sunscreen through a fresh, lifestyle-driven lens.
The experience unfolds through a curated journey:
Grocery Entrance Zone - Visitors are welcomed into the supermarket-inspired space

SPF Aisle - Visitors can test Beauty of Joseon’s two signature sunscreens in one place

Drink Tasting zone - Visitors can enjoy an exclusive BOJ x Matchaful ‘Rice Milk Green Tea Latte’

Photo Zone - An outdoor cart setup designed for sharable moments

Exit to Sephora - The experience concludes with a collaboration with Sephora Times Square, where visitors can redeem a free keyring with a miniature Dayscreen Moisturizer SPF 30 (10ml)

Collaboration with Sephora (only on May 8th)
After visiting the pop-up, visitors can redeem their free miniature Dayscreen Moisturizer SPF 30 sample attached to a norigae-inspired keyring when visiting Sephora Times Square store.
As one of the largest Sephora locations in the United States, Sephora Times Square presents a mini “Morning Moisturizer-SPF Grocery” where visitors can also enjoy various gifts upon purchase of Beauty of Joseon products.
Gifts will vary according to purchase amount